About us


As a hairdresser, I've always revelled in finding out about ingredients and which products worked best for which hair types, but even for me it was so time-consuming! There's so much information out there, and more often than not, we end up buying products that just don't work for us. And what's worse? Only 50% of people find new homes for products that don't suit them. Waste of time, money and plastic! 

Writing a dissertation, planning your next holiday, business meetings, spending time with friends.. Just a list of things that you could be doing with your time, instead of trying to find hair products that actually work for you. 

In a world where women are fighting for equality, there are several things that are more deserving of your time than trying to find hair products that work for you. So let us do it for you! 

I created Curl Assist to make shopping for hair products hassle-free, enjoyable and better for our environment ♥

Welcome to hair happiness, 




Registered Company 11692453